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Richard Firmstone joins YASA as Operations Director


Upscale Partners has supported YASA, the world-leading pioneer of electric motors for the automotive industry, now owned by Mercedes, with the appointment of Richard Firmstone as Operations Director.

Richard joins from Jaguar Land Rover where he held a leadership role, responsible for manufacturing excellence. He brings an extensive track record in automotive manufacturing from market-leading, global companies.


Richard joins a world-class leadership team, of which Upscale Partners has supported the appointments of the Marketing Director, Managing Director, Chief Engineer and Head of Programmes.

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