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Graeme Cook joins YASA as Managing Director


Upscale Partners supported YASA, the world-leading pioneer of electric motors for the automotive industry, now owned by Mercedes, with the appointment of Graeme Cook as Managing Director.


Graeme joined from AVID Technology, the cleantech engineering firm that manufactures electrified powertrain components for EV and hybrids, following its sale to Turntide Technologies. Graeme brings a wealth of experience to the role in leading manufacturing companies across the automotive and aerospace industries.

Graeme joined a world-class leadership team, of which Upscale Partners has supported the appointments of the Marketing Director, Chief Engineer, Head of Programmes and Operations Director.

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