Upscale Partners supported YASA, the world-leading pioneer of electric motors for the automotive industry, now owned by Mercedes, with the appointment of Ben Neville as Marketing Director.
Ben joins from Prodrive, the British motorsport and advanced engineering group, where he led their brand and digital transformation. He brings a wealth of experience in global, market leading companies including HP, GM (Saab, Chevrolet, Vauxhall & Opel) and Castrol BP.
Ben joins a world-class leadership team, of which Upscale Partners has supported the appointments of the Managing Director, Chief Engineer, Head of Programmes and Operations Director.